The National Award comes following the win of the regional award for the esteemed Louise Herring Award for Philosophy in Action
Credit Union National Association (CUNA) named FSU Credit Union (FSUCU) the first-place winner of the national 2021 Louise Herring Award for Philosophy in Action. FSUCU was previously recognized with the First Place 2021 Louise Herring Award for Philosophy in Action at the regional level by the League of Southeastern Credit Unions & Affiliates (LSCU), who submitted the FSUCU nomination to compete at the national level. FSUCU won first place in the $250 million to $1 billion in assets category. Second and third place awards in this category were won by credit unions in Indiana and Illinois, respectively.
The Louise Herring Award for Philosophy in Action recognizes and honors credit unions that demonstrate, in an extraordinary way, the practical application of credit union philosophy for internal programs and services. FSUCU’s entry illustrated its “People Helping People” philosophy by detailing the success of its Financial Fitness Campaign, which launched in February of 2020 to assist current and prospective members in lowering their monthly bills and saving money through refinancing options, balance transfers, and new loans. During the three-month campaign, FSUCU saved its members more than $400,000 with an average per-member savings of $2,123.
“We are thrilled to be recognized with the coveted Louise Herring Award for Philosophy in Action for our Financial Fitness Campaign,” commented FSU Credit Union President/CEO Chuck Adcock. “Although the pandemic hit during our campaign, we were able to adjust our service delivery to still save our members money and assist them in this challenging economic time.”
During the 2020 Financial Fitness Campaign FSUCU members could track their favorite Financial Fitness Trainers (branch supervisors who competed in a friendly competition to see who could save members the most) through an interactive website. FSUCU encouraged people to call, email, or visit a Financial Fitness Trainer to “Get Fit in 2020” and see how much they could save through the program. After the pandemic began impacting communities in March of 2020, FSUCU shifted the focus of our campaign to assist members affected by COVID-19 and suffering financial hardships.
The Louise Herring Award for Philosophy in Action is named after Louise Herring, dubbed the “Mother of Credit Unions” by the Ohio General Assembly for her help in chartering nearly 500 credit unions.